MGR Racing and WOT Performance Create New Partnership
The sponsorship demonstrates WOT Performance ongoing commitment to auto racing, an industry and a sport that continue to deliver massive global attention and which has significant appeal for WOT Performance customers across the Southwest.
The title sponsorship includes a number of benefits:
- The team name will be "MGR Racing-WOT Performance."
- WOT Performance will be the 'Official Racing Partner' of the team.
- Predominant Title Sponsorship branding on the new 2007 car, driver's helmet and other ancillary elements.
- Significant marketing activation opportunities including Websites, merchandising, and promotional rights including team support and track days.
- Behind-the-scenes access to the MGR Racing Team, enabling WOT Performance to bring exclusive race content to WOTPerformance.com and its customers, allowing them to 'live the motor racing experience' and feel part of the racing team.
- Additional content will include MGR Racing-WOT Performance I-Newsletters, Race Summaries and full team biographies, the Team MGR Racing story, exclusive MGR Racing-WOT Performance Team photographs, videos, wallpapers and screensavers.
Commenting on the agreement, President and Owner of WOT Performance, Pete Andreas said, "We are excited about this new phase of involvement in motor racing. As Title Sponsor of the MGR Racing-WOT Performance Team it raises our association with racing in general and with ASC Racing series to a new level.
The new agreement delivers a fantastic marketing platform; the associated benefits we acquire as a result of this new sponsorship provide us with additional opportunities to continue to raise brand awareness, build brand preference and drive new revenue. It will also provide our customers with unique and exciting race content through http://www.WOTPerformance.com/ and http://www.MGRRacing.net/."
"This is the first time since the inception of the team in 1999 that the opportunity to become the team's Title Sponsor has existed with a partner that is also involved in auto racing," said Manuel Gil del Real, Owner and Manager of Team MGR Racing and MGR Racing's current lead driver.
"With our unique synergy, I am sure that each one will benefit from the respective activities of the other, which is a first class prospect for everybody involved. Pete and I have worked very well together in other marketing areas of his business and I am very proud of his company's commitment to auto racing. As Team MGR Racing's Owner, I'm delighted to welcome WOT Performance to the Team and look forward to many future successes."
About WOT Performance:
Based in Riverside, California, since its inception in 2001, WOT Performance (WOT) has had the privilege of working directly with celebrities’ cars, fleets and individuals to provide services from oil analysis and speed limiting to wheels-up drag racing to wheel to wheel short track, dirt, and road racing. Among other features, WOT’s facilities include Fuel Injection services and a chassis Dyno bringing their passion for technology and custom tuning to continue “Taking Performance to the Next Level”.
© 2007 MGR Racing. MGR Racing and the MGR Racing logo are trademarks of MGR Racing. Other product and company names mentioned herein may be the trademarks of their respective owners.
MGR Racing 14038 S. 35th Circle, Phoenix, AZ 85044
E-mail: Info@MGRRacing.net - Web: http://www.mgrracing.net
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